About the Author
James Loftus is the owner and operator of RealityIsBooks.com, Inc. which publishes fiction and nonfiction books under its Green Lady Press and RealityIs Books imprints, and informational books under the Souvenierre Books imprint. Besides publishing books, he is a contributing editor of The Monthly Aspectarian magazine, one of the oldest spiritual-metaphysical publications of its kind in the United States.
In addition to a longtime interest in metaphysical subjects, his background includes over forty years in the development, writing, editing, design, and production of advertising, promotional, and training materials for clients such as the American Hospital Association, Budweiser/Anheuser-Busch, Holiday Inns, McDonalds, Montgomery Ward, Motorola, and Pabst Brewing Co. He has also worked in the sales and computer consulting fields.
It’s easier and less expensive than you may think to publish your own custom book to promote your business or organization, to create a fundraising item or special token of thanks, or as a memento of a visit or meaningful experience.
Today the quality, speed of production, low cost, and reliability of print on demand publishing have made it the option of choice for smaller scale book runs. Since books can be produced as demand requires, the necessity of printing and binding in large quantities to reduce the per copy cost is no longer a factor. This in turn reduces storage and handling expenses, and allows for easy, inexpensive changes to be made to cover or content whenever desired.
Because of these advantages, businesses, organizations, and companies with multiple audiences for their information can publish custom hardcover or paperback books with full color or black and white interior pages at very reasonable cost. These books are ideal for organizations with an interesting history or current mission, for businesses presenting higher end products and services to select clientele, as a memento of a visit or experience, to assist in making an important life decision, or even as a special book for sale in a bookstore or gift shop.
Contents ...
Introduction
You can make a real impression by the way you present your message.
What Would Our Book Be About?
There are practically no limitations, but some approaches are easier to execute than others.
Marketing is a Key Factor
Your objectives and topic help determine your marketing.
Why Choose Print on Demand?
Inexpensive, flexible, no hidden costs or waste.
Decide How You Will Distribute Your Book
Private distribution, retail booksellers, or both are available.
Determine the Look and Style of Your Book
Choose jacketed hardcover, glossy hardcover, quality paper back with full color covers and color or black and white interior pages in a variety of sizes.
Specifications and Price Ranges
Check page sizes, number of pages, and printing prices.
Glossary of Publishing Terms
Useful terms and nomenclature for those new to publishing.
Photography Credits
An example of a few of millions of free photos available.
ISBN-13/EAN: 978-0-9843883-9-4
ISBN-10: 0-9843883-9-7
First Printing: September, 2010
28 pages, Hardcover
8 x 10 x 0.250 in., 0.993 lbs.
